Today myself, Mama Cass and Mie of No Beauty Limits attended IMATS Los Angeles. For those who aren't familiar, IMATS stands for the International Makeup Artist's Trade Show. There are shows in several countries every year, including in New York and Los Angeles. This was my first time attending and I am so glad that I was able to go.
We got up at the crack of dawn so that we could arrive early to get in line. The doors opened at 8:30 and we arrived at 7:30... there was already a line!
Skirt, bracelet: Forever 21
Tights: Star Couture
Bag, Necklace, Ring: Angelic Pretty
Pom Pom, Bow: Handmade
Shoes: American Eagle
At around 8:15 they let us in for registration, and then we waited to be let into the hall.
Every year the most popular brands are MAC and Makeup Forever. We had a plan, and hit those booths first to avoid lines. Fortunately this worked out well as we had the rest of the day to browse.
While walking around, we went to Anastasia Beauty, where I got my eyebrows done:
After looking around the Exhibitors Hall for quite a while, we went to a few panels. The first was for Beauty So Clean.
And... the haul!
Inglot loose powder, Smashbox Primer, Royal Brushes set, MAC eyeshadows, MAC brush cleaner, Makeup Forever HD Foundation, Model in a Bottle fix spray, DUO eyelash glue
Crown Brushes Brush Cleaner, Beauty So Clean Brush Cleaner, Bow from PurseBuzz, Stila Lipgloss (from PurseBuzz), Too Faced Primer, Napoleon Lipgloss, Crown Brushes eyeshadows, Model in a Bottle eye makeup remover, Crown Brushes powder brush, Crown Brushes lip liner
All in all, I am so glad that I went to this show! It was amazing to see all the different products that are available, as well as the amazing makeup that people can do. I do wish I had made time to see the Student Competition, since that would probably have been really interesting, but there was always something new to see in the Exhibit Hall!
I will definitely be attending next year, and expect some reviews once I get to using the items I got!